Email Marketing
Email marketing for businesses isn’t a new concept. In fact, compared to other digital marketing channels like social media, mobile device applications, and even search engines, email marketing might seem a bit outdated.
A lot has been happening over the past few years with email marketing, and the discipline is still always in motion. Altered behaviors and expectations by consumers call for new email marketing methods. Approaches like personalization and segmentation are transforming company newsletters from anonymous bulk emails into customized emails.
Email marketing is a kind of Internet marketing that allows the user to send customized messages in the form of an email to their readers to inform, advertising, or to solicit certain actions from their readers.
What Is Email Marketing?
Whenever a company/organization sends out an email, aside from order confirmations and direct responses to customer/client questions, it is seen as a form of email marketing. Email marketing is one segment of internet marketing or digital marketing, which encompasses online marketing via websites, social media, blogs, and more.
Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers/customers sometimes it includes an update about the company's contracts with their customer or any changes that occur within the company regulations
At its best, email marketing allows businesses to keep their customers informed and push their marketing messages to their audience.
At its worst, this kind of marketing can drive customers away with persistently annoying spam emails, which means concurrent emails that are being sent by the companies can annoy the customers when it is too much.
How Email Marketing Works
When it comes to setting up and tracking email marketing campaigns it is the easiest to do in the digital marketing world which makes it very accessible for individuals with small businesses and even larger organizations.
A company can add up a newsletter sign-up/opt-in choice or option to their website. For example, when people visit a company's website and then sign-up or opt-in to the company's newsletter as people sign up, they become the company's audience and they expand their audience in such a way. Even if as an individual setting up a business. you can add a newsletter sign-up option to your website, for instance. As people sign up, you can send newsletters to a growing audience. You can also direct customers to the newsletter from your social media profiles.
Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this.
The Relevance of Email Marketing
In this social media age, it is a temptation to write off email. However, there is statistical evidence that shows that email marketing remains an important aspect of marketing efforts. For instance:
- Experts with the Dropshipping company Oberlo estimate that email marketing returns an average of $42 for every $1 spent. Know more
- One survey found shows that 59% of respondents were influenced by email when it came to purchasing decisions. Read more
- A study of more than 1 billion shopping sessions in 2019 found that email marketing has a conversion rate of 2.3%, compared to 1% for social media. Continue
Email Marketing has many advantages over social media, one huge advantage is that customers are more likely to see an email than social media and even want to read more because it is what they are interested in knowing. Just posting something on social media doesn't mean that everyone who wants to see your message will see it. However, social media have many people with different interests, it would be very hard for people who have an interest in the kind of product or services you are promoting to see it unless you target them using the advertisement channel of that social media.
Ideally, email marketing should go hand in hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand and even interact with you. Snippets of positive reviews from social media fans can be included in emails, and social media posts can drive customers to your email newsletters.
Email Marketing Strategies
Effective email marketing takes effort. Here are a few strategies for making the most of your email marketing campaigns.
Build Your Own List
All you're going to do by sending an unsolicited email is to turn off most of the people you were hoping to turn into customers. Whether through your website, in your store, or at an event, make it clear when customers are opting into receiving your emails. And make sure you are not sending emails that could get your customers angry, stay in-line with your goal and always give them values in your email.
Follow the Law
Email marketers must adhere to the rules of the CAN-SPAM Act. These rules include having a non-deceptive subject line, providing a clear way to unsubscribe, and including your name and address at the end of the emails. In other, for customers to make their choices if they are willing to unsubscribe
Mix Up Your Messages
Don't just send out ads to buy all the time. Use your emails to build rapport with customers by sharing your expertise or that of others, giving them tips and insights they can value. Share information that lets them know more about you and your company. And if possible you can give out freebies to them once in a while to show some and gratitude and also sent surveys to know about them or ask them how they feel about your product or service.
Respect Your Subscribers
Treat your list well. Remember that the people you're communicating with have trusted you with their information; they deserve your respect. If you want a chance to convert them from customers to fans and even preachers for your brand, then make them feel special. Special in such a way that in your surveys try to reach ask for their birthday send them E-gift cards on their birthdays as long as they are still your subscribers. It means a lot.
Follow a Schedule
Stick to a schedule if you're doing a newsletter. Sending out an email on the same day (or days) every week will help your subscribers know what to expect from you and when.
Optimize for Mobile
Studies by marketing analysts with the Oberlo Drop shipping service have consistently found that just under half of all emails are opened on mobile devices. That means, if your email doesn't display correctly on mobile platforms, half of your audience is going to think you don't know how to properly craft an email.
key tips;
- Email marketing is one of the online marketing strategies that involve the use of email to promote a company's products and services or to connect with the customers.
- When it's done well, email marketing is an effective sales driver and also a customer review optimizer.
- When it's done wrong, email marketing can come across as spam that annoys customers so learn it well.
- The best marketing emails are optimized for mobile devices, respect the customers, and follow a regular schedule while mixing up the messaging.
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